Asses the importance of marketing in the media area you have studied
There are many different ways for a production company to get attention drawn to their movie. Marketing is one of the most important and efficient ways to get people talking about an upcoming movie. Marketing an upcoming movie improves the exposure that the movie gets. It draws in viewers and gives the movie a platform for when it is released.
The movie Black panther was produced by Kevin Fringe and distributed by Walt Disney Picture Motion Studios. Walt Disney Studios is a very well known production studio around the world. Because of this, they are able to make many connections in order to market the film. Black Panther was released in February 16, 2018. Leading up to the release of the movie, Walt Disney Studios used many different means of marketing to promote the movie. For one, Marvel Studios hosted a New York Fashion Week event, where models wore pieces inspired by the movie. This marketing tactic helped to appeal to people who are interested in the fashion aspect of movies. Cross promotion was used as well in the marketing process of Black Panther. The trailer debut was made during an NBA Finals game. There were millions of people watching said game, so it was a great way for the movie to acquire some exposure. I personally saw the trailer when it debuted during the game, and I was very intrigued. As a marvel fan, I was immediately interested and excited for the movie. Seeing that trailer was the main reason that I went to watch the movie in theaters once it was released. This goes to show that marketing is very important when it comes to releasing new films.
Guardians of the Galaxy Vol. 2 was produced by Kevin Feige and distributed by Walt Disney Studios. The movie was produced by both Marvel Studios and Walt Disney Studios. As said before, Walt Disney Studios is insanely well known, as well is Marvel Studios, which makes marketing an easy task. These studios used cross promotion in the process of marketing. The companies that they partnered with include Hasbro, Lego, Funko, LB Kids, GEICO, Ford Motor Company, M&Ms, Dairy Queen, and many more. Images from the movie appeared on bags of chips, candy boxes, and even cups at Dairy Queen. The movie also acquired its own flavor at Dairy Queen as well. The production companies also used synergy to market Guardians of the Galaxy Vol. 2. The movie can be watched on the streaming app Disney+, which is a Walt Disney Studios application. There was also a commercial for Guardians of the Galaxy Vol. 2 during the Super Bowl. There was also merchandise released with images and characters from the movie. I personally was interested in this movie because the original Guardians of the Galaxy was one of my favorite movies, but I saw many different ways that this movie was marketed, including YouTube ads and commercials on television shows. The marketing strategies used for this movie helped it gain much of its exposure.
Jurassic World was produced by Frank Marshall and distributed by Universal Studios. Universal Studios, like Disney, is a very well known production company. It has been said that many people enjoy Universal Studios’ movies because unlike many production companies, Universal Studios isn’t trying to be like Disney. To promote and distribute Jurassic World, limited edition posters were made with images from the movie after it’s announcement. The production companies used cross promotion when marketing for this movie. When the movie was still in the production process, Lego sets and a Lego Jurassic World video game were announced to further the promotion and excitement for the movie. Besides the typical marketing strategies of cross promotion and synergy, Universal Studios also created a Jurassic World website. During the production of the movie, the website had a countdown to when the movie would be released. The website is still operational, and showcases Jurassic World as a real, fully functioning theme park. I first heard about the Jurassic World movie after seeing the trailer in an ad on YouTube. I have watched the previous Jurassic Park movies, so I was interested in Jurassic World right away. The marketing strategies used in the distribution process of this movie allowed it to get the exposure that it needed when it was released.
Spider-Man Homecoming was produced by Kevin Feige and Amy Pascal, with the production companies Columbia Pictures and Marvel Studios. It was distributed by Sony Pictures. Cross promotion was used in collaboration with Target during the marketing process. Many toys and figurines of characters from Spider-Man Homecoming were made and sold in Target. Synergy was also used in partnership with Cinnamon Toast Crunch. A small toy could be found inside the boxes of cereal with the Spider-Man image on the front. In addition, Spider-Man Homecoming released a soundtrack from the movie. This appealed to people who may enjoy listening to the songs found in the movie. Before Spider-Man Homecoming was released, merchandise was created to heighten excitement for the movie. The movie was released worldwide, which created a higher profit. I heard about the movie through word of mouth, and then viewed the trailer on YouTube. When the movie was released, I rented it on my TV to watch. I’ve seen many action figures and other cross promotion tactics for this movie in stores. This goes to show that the marketing techniques were efficient in getting the information out about the movie.
Overall, marketing in the film area is very important. Without marketing, movies would not be able to get the extent of exposure that they do with marketing. Although movies would still get attention and recognition without it, marketing helps to widen the presence of a movie, which further improves profit. Marketing for films creates anticipation and excitement for an upcoming movie.
