Audience and Institution Practice Essay

Asses the importance of marketing in the media area you have studied

   There are many different ways for a production company to get attention drawn to their movie. Marketing is one of the most important and efficient ways to get people talking about an upcoming movie. Marketing an upcoming movie improves the exposure that the movie gets. It draws in viewers and gives the movie a platform for when it is released. 

   The movie Black panther was produced by Kevin Fringe and distributed by Walt Disney Picture Motion Studios. Walt Disney Studios is a very well known production studio around the world. Because of this, they are able to make many connections in order to market the film. Black Panther was released in February 16, 2018. Leading up to the release of the movie, Walt Disney Studios used many different means of marketing to promote the movie. For one, Marvel Studios hosted a New York Fashion Week event, where models wore pieces inspired by the movie. This marketing tactic helped to appeal to people who are interested in the fashion aspect of movies. Cross promotion was used as well in the marketing process of Black Panther. The trailer debut was made during an NBA Finals game. There were millions of people watching said game, so it was a great way for the movie to acquire some exposure. I personally saw the trailer when it debuted during the game, and I was very intrigued. As a marvel fan, I was immediately interested and excited for the movie. Seeing that trailer was the main reason that I went to watch the movie in theaters once it was released. This goes to show that marketing is very important when it comes to releasing new films.

   Guardians of the Galaxy Vol. 2 was produced by Kevin Feige and distributed by Walt Disney Studios. The movie was produced by both Marvel Studios and Walt Disney Studios. As said before, Walt Disney Studios is insanely well known, as well is Marvel Studios, which makes marketing an easy task. These studios used cross promotion in the process of marketing. The companies that they partnered with include Hasbro, Lego, Funko, LB Kids, GEICO, Ford Motor Company, M&Ms, Dairy Queen, and many more. Images from the movie appeared on bags of chips, candy boxes, and even cups at Dairy Queen. The movie also acquired its own flavor at Dairy Queen as well. The production companies also used synergy to market Guardians of the Galaxy Vol. 2. The movie can be watched on the streaming app Disney+, which is a Walt Disney Studios application. There was also a commercial for Guardians of the Galaxy Vol. 2 during the Super Bowl. There was also merchandise released with images and characters from the movie. I personally was interested in this movie because the original Guardians of the Galaxy was one of my favorite movies, but I saw many different ways that this movie was marketed, including YouTube ads and commercials on television shows. The marketing strategies used for this movie helped it gain much of its exposure. 

   Jurassic World was produced by Frank Marshall and distributed by Universal Studios. Universal Studios, like Disney, is a very well known production company. It has been said that many people enjoy Universal Studios’ movies because unlike many production companies, Universal Studios isn’t trying to be like Disney. To promote and distribute Jurassic World, limited edition posters were made with images from the movie after it’s announcement. The production companies used cross promotion when marketing for this movie. When the movie was still in the production process, Lego sets and a Lego Jurassic World video game were announced to further the promotion and excitement for the movie. Besides the typical marketing strategies of cross promotion and synergy, Universal Studios also created a Jurassic World website. During the production of the movie, the website had a countdown to when the movie would be released. The website is still operational, and showcases Jurassic World as a real, fully functioning theme park. I first heard about the Jurassic World movie after seeing the trailer in an ad on YouTube. I have watched the previous Jurassic Park movies, so I was interested in Jurassic World right away. The marketing strategies used in the distribution process of this movie allowed it to get the exposure that it needed when it was released.

   Spider-Man Homecoming was produced by Kevin Feige and Amy Pascal, with the production companies Columbia Pictures and Marvel Studios. It was distributed by Sony Pictures. Cross promotion was used in collaboration with Target during the marketing process. Many toys and figurines of characters from Spider-Man Homecoming were made and sold in Target. Synergy was also used in partnership with Cinnamon Toast Crunch. A small toy could be found inside the boxes of cereal with the Spider-Man image on the front. In addition, Spider-Man Homecoming released a soundtrack from the movie. This appealed to people who may enjoy listening to the songs found in the movie. Before Spider-Man Homecoming was released, merchandise was created to heighten excitement for the movie. The movie was released worldwide, which created a higher profit. I heard about the movie through word of mouth, and then viewed the trailer on YouTube. When the movie was released, I rented it on my TV to watch. I’ve seen many action figures and other cross promotion tactics for this movie in stores. This goes to show that the marketing techniques were efficient in getting the information out about the movie. 

   Overall, marketing in the film area is very important. Without marketing, movies would not be able to get the extent of exposure that they do with marketing. Although movies would still get attention and recognition without it, marketing helps to widen the presence of a movie, which further improves profit. Marketing for films creates anticipation and excitement for an upcoming movie. 

24 Extract Essay

   The theme of this extract is an intense and impatient atmosphere between the interrogator, Jack, and the woman he is interrogating. The director used suspense to build up to the climax of the extract. The climax of the extract is when the tension finally broke into physical aggression. This shows Jacks impatience and the tension between him and the woman. 

   The beginning of the extract shows the woman looking at Jack as he enters the interrogation room. When he enters, he looks towards a camera on the wall. There is a zoom shot up to the camera. This zoom in on the camera shows that Jack is aware he is being watched. There are people watching him interrogate the woman in another room using computers. Jack is impatient because he wants to get information out of the woman as quickly as he can so that the bomb does not go off. Because of his impatience, he is willing to do whatever it takes to get the information out of the woman quickly. He knows that if he does any physical harm to the woman, he will be stopped by the people watching. This shows his impatience. Cross cutting is then used to show the people watching Jack and the woman at the same time that Jack is interrogating her. The people who are watching them are also clearly impatient and tense. They are nervous about if the woman will give up the information quickly, and how Jack is prepared to obtain the information. The cross cutting is useful to show that everyone in this situation is stressed on time, and therefor impatient and tense. A point of view shot is used from the perspective of the woman being interrogated. She looks at the clock. This further adds to show that everyone in the situation is impatient. She knows that time is being wasted by having her in the interrogation room, and that if they do not hurry, the bomb will detonate. She wants to stop the bomb before it detonates because if she does, she gets pardoned from her crime. Her point of view of looking at the clock shows she is anxious about the time. Dialogue is used in the conversation between Jack and the woman he is interrogating. This is the main focus in the extract. The dialogue between them is very tense, as they both show that they are impatient. Jack’s impatience is expressed through his dialogue, as he is yelling and using a sharp tone. As his impatience grows through his dialogue, so does the suspension and tension of the scene. Dim lighting is used throughout the extract. It creates an ominous and serious tone. The lighting isn’t dark to the point where it seems horror-ish, but dark enough to insinuate a serious and tense interaction. Incidental music is also used throughout the extract. The music is suspenseful, as if building up to something. As the tension and suspense builds from the conversation between Jack and the woman, the music builds as well. When the climax of the extract occurs, when Jack strangles the woman, the music is much more thrilling. This adds to the suspense and tension of the extract because the music includes that sense of suspension and build up. Multiple props are used throughout the extract, but the most important ones are the chair and the desk. When Jack has almost completely lost all patience, he flips the desk. This causes even more tension in the scene because he is now close up in the woman’s face. The desk flip and his up closeness greatly increase the tension of the extract. When Jack finally loses all patience and self-control, he pushes the chair that the woman is sitting in up to the wall, and beings to strangle her. This is the climax of the scene that was built up by all of the suspense and tension throughout the extract. While Jack is strangling the woman, a split screen edit occurs. This shows how everyone involved in the situation reacted when all patience was lost. The split screen shows Jack strangling the woman, trying to get information from her, and the people who were watching from the camera rushing to stop him. The split screen makes it so that the viewer gets to see how everyone reacted after the tension broke into aggression.

   The theme portrayed by this extract was an intense and impatient atmosphere built up by suspense. Each aspect included played a different part in creating the tension and impatience that was seen throughout the extract. The aspects helped to build up to the climax of the extract, when all of the impatience, suspense, and tension finally broke into anger and aggression. 

Final Task CCR Blog

This is our CCR for our final task film. We set up this CCR to look like a talk show. My group mate acted as the host, while I answered the questions. The name of the fake talk show is called Film Talk Time. Each video is one question, but the first two questions are split into four different videos because there are two parts to the first two questions. 

Final Task Blog

This is our final task project. My group mate and I created a horror film opening sequence. We decided on a horror film because we knew we would be able to successfully create it. Our film is called Intruder Alert. It's about a girl who is alone at home, when she realizes an intruder has broken in. At first, the intruder does not know the girl is home. When the intruder finds the girl, he ties her up and knocks her out. She escapes the ties, and sees the intruder again. The intruder turns around to face the girl, holding a knife. The screen then goes black, ending the opening sequence. We wanted to leave it off on a cliffhanger for suspense. The music we used in this film was copyright free music we found on YouTube called Free Scary Music - Are Music - Copyright Free/Royalty Free. The publisher of the music is Joro Gaming. 

Music Video Blog

This is my group mates and I music video. This was the second project we created this year. The music video is for the song Slide by Calvin Harris featuring Frank Ocean and Migos. We picked this song because it is calming and lighthearted. We included visuals of sunsets to show how the songs is calming and reflects the happiness of summer. We included us dancing to bright lights to show how fun the song feels. I am most proud of how the editing came out in this video because the clips go along with the beat of the music in a way.

Commercial Blog

The commercial was the first project we did in AICE Media Studies. Our commercial was for the brand Nike. We showcased some of Nikes popular apparel. When we first were trying to upload this commercial to show our progress, we were unable to access our footage from the Nike commercial because it was completed on a school computer using the schools equipment and software. Because of the Coronavirus and the fact we are on quarantine, we are unable to access the school computers. But, at the last minute, one of my group mates was able to find the individual clips from when we filmed this commercial. I edited the clips together and added the music so that we could include our commercial.

Re-edit Blog

Since my groupmate and I did not need to reshoot, we could get straight to re-editing. We could not get together in person because of the Coronavirus outbreak. We just wanted to be careful because of how contagious the disease is. So, we decided to edit our film together over FaceTime. We used iMovie to re-edit our film, just like we did when we originally edited it. I edited the film on my computer, while FaceTiming my groupmate on my phone. We watched the film together and then talking about what we thought needed to be fixed. First off, we decided to fix the lighting. I made the entire film a bit brighter by using the brightness tool on iMovie. We made sure the lighting was bright enough for the viewer to see, but still dark enough for it to seem like a nighttime horror film. Once we were satisfied with the lighting, we moved on to transitions. We originally made the transitions sort of choppy to create anticipation. But, our peer reviewers said the transitions looked a little too choppy. So, we made some of the transitions look smoother, but still left some “choppy” to create a shot reverse shot effect. We then moved on to fixing the titles. We changed the font and positioning of the titles to make them easier to read. We also fixed the timing of the titles. Some of them were too close to one another and looked sort of rushed and cramped. So, we spaced out the titles better to make them flow nicely with the film.